One of the new posts at How to Start a Clothing Line from Scratch discusses a way to take advantage of the massive amounts of traffic at Myspace.com. His new tip of the day “How to receive thousands of customers a day from Myspace (Free) Easy!” is a really good idea and something that can be a) used straight up, or b) adapted to fit the clothing line in question.
He says:
“What you should do is find the profile of a person who has friends that would most likely find your clothing brand or product appealing (I’m pretty sure if you know your market this should be a piece of cake). The hardest part is getting the person to believe your going to send them free stuff after they drop a bulletin and if your not familiar with myspace a bulletin is like a press release to all your myspace friends…in this case to the tune of 40,000 people! I have to say that’s not to bad considering most company websites don’t see those kind of numbers a day. Basically all I did was send this guy (Probably would like to remain anonymous) products for free (shipping cost me like $4.95) and he dropped a bulletin with my banner and website link to all his 40,000 plus myspace friends two times a day for a week. It’s not like spam or anything because you have the option of opening the bulletin or even viewing them and most likely they will because it’s from a famous/musicians/friends page. The first few days he promoted by posting bulletins, which was before I sent the free product and then he dropped many more after receiving the goods. All this caused me less than $12 (The price it cost me to produce the product shipping) and you most likely wouldn’t reach this kind of audience unless running a paid advertisement on a major site that would cost you thousands of dollars.”
This is a great idea. Why try to start your own network of thousands of people and waste the time commenting and adding friends when you can quickly capitalize on someone else’s network? Send them some free gear to wet their whistle in exchange for sending out a few bulletins or posting a banner. Solid.
As I mentioned above, I think this could be adapted slightly. Instead of developing a relationship with a band or artist you can cater this to your specific market. So, let’s take a few examples. Let’s say you’re O.N.S. Outfitters and you sell <a href=”http://www.onenightstandtshirts.com”>funny t-shirts</a>. It may be more effective to contact some famous and semi-famous comedians to form a relationship. Offer to send them free gear…remember to kiss a little ass too to get in on their good side. Who knows, maybe they’ll like your gear, wear one of your t-shirts on the stage and BAM, the line takes off like wild fire. Or let’s say you sell <a href=”http://www.palmercash.com”>vintage t-shirts</a> like Palmer Cash you may adapt this strategy to find artists and fashion lovers that are really into the vintage style. Or, you can go for the blast technique and contact one of the good looking girls that always seem to have 500,000 friends and ask them to promote it for you in exchange for free gear and/or money.
If you try any of these, swing back and let us know how it goes.
Filed under: t-shirt business tips | 1 Comment
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Hey, this is a very creative strategy. And I see how or why it would work. Adding thousands of friends on myspace can be a very painful process… it makes a lot more sense to have someone promote for you.